HEDNA Global Distribution Data Survey Results
Triometric and Snapshot co-chair the Hotel Analytics Working Group which comprises of HEDNA members from both hotels and allied partners. The group was formed to explore how the hotel industry is using data to support its distribution activities. An extensive survey was conducted during Q4 2017 to find out how the industry is gathering, storing and using distribtion data. (Read more about the Survey here).
The Co-Chairs presented the findings of their survey into the current distribution and data analytics practices of over 1000 hoteliers worldwide. The analysis identifies findings and recommendations across the three categories: chains, management companies, and independents. The resultts were first presented in draft form at the recent HEDNA Global Distirbution Conference held in Austin, Texas. The analysis and White Paper will form the basis of future best practice work leading to recommendations and guidelines that the Group is committed to delivering in 2018.
You can find out more about the Group's formation and mission here.
A report of the analysis of the findings is currently being produced and will be distributed shortly. Interested?
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Webinar: Findings and Insights from the Hotel Distribution Survey