Triometric releases Web Services Analyzer version 5.8 – Bridging the gap between XML based transactions and Business Intelligence for Travel
08 November 2011 - Triometric, nominated for “Best Technology Provider” by Travolution Awards, released the latest version of their Web Services Analyzer – version 5.8. This new version contains several enhanced features including XML data extraction and full XML content viewing that help travel organizations to gain a better understanding of their Web Services
“The information that travels between organisations via XML is invaluable” says Jonathan Boffey, Business Development Director at Triometric. “The question is how to get the most out of this information. Triometric Web Services Analyzer 5.8 not only monitors the web traffic but optimizes the whole monitoring process by converting every single piece of information into business intelligence for our travel industry clients.“
Some of the information Triometric Web Services Analyzer 5.8 can provide in real time includes search and book patterns, look to book and book to cancel ratios and seasonal and geographical purchasing trends which can be used to develop business strategies on several areas such as inventory planning, dynamic pricing, marketing and supplier and revenue management.
“Triometric Web Services Analyzer 5.8 identifies high-performing suppliers based on their look-to-book ratios allowing companies to focus on nurturing these,” adds Boffey. “For auditing purposes, the system automatically stores summary performance data for every data transaction and full content data on bookings. When disputes arise, solid data can be accessed that reveals exactly what happened when, making resolution faster and easier.”
By extracting and analysing XML data in real-time, companies can now continuously watch what consumers are searching for online to ensure availability. The typical ‘no availability’ frustration experienced by consumers and lost opportunities for suppliers will become a rarer occurrence.
“Increased business intelligence provided by Triometric Web Services Analyzer 5.8 allows companies to make better and faster data-driven decisions,” continues Boffey. “The dynamic data from XML transactions can be integrated with demographic and other types of (static) data to provide marketing departments with the capability to perform channel or market behavioural analysis to promote a more customized buying experience. Dynamic pricing based on market analysis of this data can be also be implemented to boost revenue based on short term demand and supply.”
Triometric will be exhibiting at World Travel Market 7- 10 November 2011 in London and will be offering visitors the opportunity to view Web Services Analyzer 5.8 on their Stand TT174.