By aggregating hotel data such as availability and rates from a spectrum of suppliers, intermediaries seek to fulfil their customer requests with the right hotels, for the right price at the right time.
- Intermediaries want to deliver the most relevant accommodation options as quickly as possible to secure the transaction.
- Hotel distribution managers need to actively monitor their distribution channels to make sure their availability responses to enquiries are as accurate as possible.
This paper highlights an example £7m revenue opportunity associated with resolving areas of poor inventory and discusses how search data can be used to generate the necessary intelligence to optimise the inventory.
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