The online travel industry is at the forefront of the ‘Age of Relevance’, driven by the demands of end consumers for relevant products with relevant prices delivered with speed and accuracy – across all devices. Relevance gets rewarded with bookings and irrelevance gets punished with disengagement. Getting relevance right is the competitive driver across the entire fragmented travel supply chain.

The 4 Pillars of Online Conversion

Triometric offers a simple framework to boost conversion rates for online travel and hospitality companies:


PRICE Attractive and competitive
AVAILABILITY Accurate - continuously distributed
RELEVANCE Right product type
PERFORMANCE Fast and reliable search/booking platforms

Learn more about the four pillar concept


Business Intelligence for the Online Travel

We specialise in developing and implementing solutions that give customers the intelligence they need to address day-to-day tactical issues as well as achieve longer-term strategic goals.

Click on the links below to explore our individual solutions:

  • Improving Yield and Revenue

    Web Services Analyzer provides the capability to introduce real-time search data into the decision making process.

    Search data reflects the current demand for products that is independent of price and allows conversion rates to be considered as a significant factor in price setting.

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  • Meeting Demand

    For Inventory Managers, Web Services Analyzer delivers detailed information on how product availability is matching search traffic demand.

    Powered by live XML based search data, alerts online businesses to "no inventory" & "low inventory" issues in real-time.

    Capable of quickly prioritising actions for contracting teams by most searched products and booking value, the system can swiftly convert inventory issues into revenue opportunities.

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  • Tracking Market Trends

    Web Services Analyzer also offers the capability to perform search based market segmentation by a wide a range of factors such as destinations, products and demographics to uncover country/age/social-economic trends.

    Revenue managers and marketing analysts can use these factors to for example segment business travellers from family holidaymakers.

    The objective of this more sophisticated analysis of consumer behaviour, is to improve the management of pricing, specific product availability and quality of choice.

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  • Optimising Performance

    Web Service Analyzer monitors and analyses every transaction recording detailed performance and response size information.

    Response times are measured as server and network elements to provide real feedback on customer experience.

    Dashboards can be built to support different teams from IT Operations, Marketing, Sales and Supplier Management

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  • Managing Supplier Performance

    Organisations that utilize a mix of directly contracted and third party suppliers can now get full visibility over their supplier’s product availability levels, operational performance and overall contribution to revenue generation.

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  • Differentiating Channels

    For Distribution Managers, Web Services Analyzer provides a comprehensive view of how their channels are performing, and how their performance can be improved.

    Channel partners’ look-to-books and the underlying factors can be analysed to help them become more productive and drive higher revenues.

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  • Replaying XML Traffic

    Web Services Analyzer constantly captures the raw traffic data as it traverses the network. This raw data is usually very large but can be retained by the system for a configurable period of time, typically from several hours to a couple of days. This provides an excellent window of opportunity to export raw traffic for replay against test systems.

    A critical part of the capture/replay process is the ability to surgically select the desired replay traffic from the large volume of requests. Web Services Analyzer’s capability to slice and dice large quantities of transactions means specific sets of transaction can be ‘earmarked’ for exporting to the replay system.

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  • Testing API Changes

    To accelerate Development and Testing of New APIs, Web Services Analyzer can be used in conjunction with the Triometric’s XML Comparator to provide detailed backwards compatibility testing using sampled live requests.

    This reduces risks, builds management confidence and dramatically shortens time to market.

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About Triometric

Triometric is a specialist provider of XML-based business intelligence and operational analytics designed to help online travel companies meet the challenges and opportunities of today’s fragmented distribution landscape.

Triometric technology helps customers manage complex distribution dynamics by giving them deep insight into their search and booking traffic. This actionable intelligence enables them to improve their business performance by reducing costs and increasing revenue.