Tracking Market Trends
Web Services Analyzer includes the capability to perform market segmentation of search data using a wide range of factors including destinations, products, product features and demographics to uncover country/age/social-economic trends.
Revenue managers and marketing analysts can use these factors to for example segment business travellers from family holidaymakers. The objective of this more sophisticated analysis of consumer behaviour, is to improve the management of pricing, specific product availability and quality of choice.
Jonathan Boffey, Business Development Director at Triometric explains: “We are looking at supply and demand as it happens. If the demand for any destination is picking up because of an international event or a big advertising campaign we can see that within minutes allowing companies to react quickly and contract more rooms or travel products".