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Analysing Web Services


With look-to-book ratios measured in thousands to one, the online travel industry’s aim is to make slot 1 of page one on every search result. Any obstacle to this objective - whether it is a lack of inventory, slow internal systems, or a supplier not delivering information quickly enough - results in a lost sales opportunity. This is senior management’s number one worry according to research conducted by Triometric at TTE.

 

How does Triometric’s Web Services Analyzer help?

 

Inventory Planning

Web Services Analyzer has bridged a major gap between IT and Marketing. By extracting and analysing XML* data in real-time, companies can now continuously watch what consumers are searching for online to ensure availability. The typical ‘no availability’ frustration experienced by consumers and lost opportunities for suppliers will become a rarer occurrence.

 

IT operations

Web Services Analyzer identifies performance problems in real-time and alerts the relevant teams with key actionable troubleshooting information. The technology used has zero impact on live service performance - unlike built-in software solutions. Detailed information collected accelerates diagnostics and enables informed capacity planning. Read more>>

 

Supplier Management & Auditing

Web Services Analyzer identifies high-performing suppliers based on their look-to-book ratios allowing companies to focus on nurturing these. For auditing purposes, the system automatically stores summary performance data for every data transaction and full content data on bookings.  When disputes arise, solid data can be accessed that reveals exactly what happened when, making resolution faster & easier.

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Revenue Management & Marketing

Increased business intelligence provided by Web Services Analyzer allows companies to make data-driven decisions faster.  XML derived transactional (dynamic) data can be integrated with demographic and other types of (static) data to provide marketing departments with the capability to perform channel or market behavioural analysis to promote a more customized buying experience.  Dynamic pricing based on market analysis of this data can also be implemented to boost revenue based on short term demand and supply. Read more>>

 

* XML is the language used to pass data such as room availability and rates around the web and mobile devices

 

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