In the first article we looked at what XML is, in the second article, we took a quick look at what NDC is and in this article we will answer why XML is integral to NDC before moving on in the next article to show why it is so popular with online travel companies. In the 70s and…
At Triometric, we often get into discussions about how to use the system and what returns the system can generate. It turns out that equating the investment in analytics directly to improvements in revenue can be, at least in a “back of the envelope” manner, very simply calculated for a hotel distributor. Let’s assume we…
Travel companies want to know their customers better and tracking trends in the online travel industry is one way of getting there. Segmenting customers according to their searches helps. Armed with such insight, travel companies can adapt their services and activities to attract new travellers while also strengthening their relationships with existing customers. The Triometric…
N-D-C. There I have used the magic three letters on line one. Three letters which will soon be consumed and superseded by IATA’s One Order but that story is for another day. Talking Points There is a lot of talk out there, by that I mean discussions, presentations and even on occasions heated debates about…
Intermediaries such as wholesalers, bedbanks, and metasearch engines play a pivotal role in travel product distribution. Their vast networks of travel agents and access to buyers offer travel product suppliers such as hoteliers’ unrivaled breadth of destination expertise and global reach across regions and interest groups. If you are in this business then you know…
As an intermediary selling travel products obtained from suppliers, margin management can be summed up as understanding where your money is being made or lost. This might sound straightforward, but even larger firms have trouble optimising the difference between a good deal and a great deal. Or put simply that the opportunity to sell rooms…
A 30 minute webinar that takes a deeper look at how XML intelligence can be used to gain real-time insights into customer search and buying behaviour that can help airlines to create the right offers (for the right price). Adopting IATA’s NDC is all about having the right systems and processes in place, and the right…
Are your distribution tactics leading to higher customer conversions and lower customer acquisition costs? Every organisation seeks to improve these metrics, but in the world of online travel this could literally be the difference between sink or swim. Put like that, real time business analytics (as opposed to yesterday’s or last week’s results) could be…
Up until now legacy carriers were stuck offering fully loaded services to passengers coming via the third party channel because unpacking the various elements of the service could not be unbundled in the selling process. Today, that is changing and technology (such as shopping analytics) is here that enables them to break the product apart…
Everything for sale has a price. Low demand generally leads to low prices and high demand generally pushes prices up. When it comes to airline tickets, the price versus demand relationship can get quite complicated behind the scenes. Purchasers are often perplexed by the variation in prices than can occur between searching and buying. The…
Airline distribution and retailing is at a crossroads, as the industry comes to terms with the Internet revolution that has disrupted most industries, none more so than retailing and how to reach and sell to customers. The twin pressures of continuous growth in demand for air travel and the need to find ways to be…
As a wholesaler or a bedbank, you are a distributor for hotel suppliers. At the same time, you are a supplier for customer-facing distributors such as OTAs, tour operators, and other wholesalers. To help you manage your core distribution business, Triometric provides a powerful analytics platform that delivers; Actionable insights from millions of hotel requests and…