Hotelbeds selects Triometric XML business intelligence solution to support international growth
Egham, UK, 4th March 2014 – Triometric, a leading provider of XML business intelligence to the travel and hospitality industry, announced today that Hotelbeds, the leading global accommodation wholesalers has chosen Web Services Analyzer as the robust and scalable analytics platform to support its continued growth and market reach. With 20% reported growth in sales in 2013, Hotelbeds remains a market leader through its strategy combining product innovation and diversification in key source markets and destinations, especially the emerging markets of MEAPAC and Americas.
As part of Hotelbed’s continuous investment in technology to support the company’s strategic development, Triometric Web Services Analyzer will be deployed to monitor the performance of web services in real-time. It will also deliver key business data from the millions of inbound and outbound XML messages generated every day. The Analyzer translates raw XML data into operational and business intelligence reports covering a wide range of critical performance indicators including search patterns, look-to-book ratios and inventory levels.
Hotelbeds selected Web Services Analyzer after extensive competitive evaluation and a rigorous technical testing that successfully demonstrated the rich visibility into search and booking data that Triometric technology provides. Ability to handle increasing volume of traffic in line with its double digit business growth every year was a deciding factor. As part of the technical evaluation process, Triometric and Hotelbeds collaborated closely to identify the key operational metrics and business intelligence needed to support the company’s performance and business objectives.
Already widely used by the hospitality industry, the Web Services Analyzer non-obtrusively captures and tracks every single user interaction in the web services supply chain with deep drill down functionality. Operational monitoring and proprietary smart analytics offer Hotelbeds rapid insight into how performance is impacting their customer experiences, conversions, inventories and ultimately revenue – across the entire channel supply chain.
Carlos Muñoz, Managing Director of Hotelbeds commented that “the continuous success of our business is based on our ability to grow our operations globally, manage large volumes of data efficiently and provide the best experience for our customers and suppliers in each market. In order to achieve this, we invest in ‘best-in-class’ technologies and look forward to successfully meeting our goals with Triometric technology.
After working collaboratively with the Triometric technical team to evaluate the full range of functionality and scalability of the Web Services Analyzer, we are confident that the system will help us make data-driven decisions in delivering the right products in the right place at the right time,” added Benjamin Pironneau, Head of Client Development at Hotelbeds.
“We are delighted that after careful evaluation, Triometric’s proven Web Services Analyzer has been selected by Hotelbeds as the best XML analytics platform available for delivering the critical business insights they need to help them remain market leaders” says Jonathan Boffey, Business Development Director at Triometric. We look forward to working with Hotelbeds to ensure that the value and benefits demonstrated during the technical evaluation are delivered across the business.”
Hotelbeds is a global accommodation wholesaler with an online database of over 60,000 hotels in 180 countries. For the year ended 30 September 2013, Hotelbeds sold 18 million roomnights and outperformed the market with 20% growth in Total Transaction Values (TTV) to €1.8 billion euros.
Hotelbeds was founded in Spain in 2001. In 2007, the company became part of the Accommodation & Destinations Sector of TUI Travel PLC, the international leisure travel company.
Triometric is a specialist provider of XML-based business intelligence and operational analytics designed to help online travel companies meet the challenges and opportunities of today’s fragmented distribution landscape. Triometric technology is a powerful end-to-end web services monitoring and analytics platform that helps customers manage complex distribution dynamics by giving them deep insight into their search and booking traffic. This actionable intelligence enables travel companies including hotel wholesalers, online travel agencies, metasearch engines and hotels and airlines to improve their business performance by reducing costs and increasing revenue.
Triometric is a privately held company based in Surrey, United Kingdom. Customers in the travel sector include GTA, SERHS Tourism, Miki Travel, Bonotel and SunHotels.
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