Using Search Intelligence and Hotel Data to Improve Booking Behaviour
This white paper focuses on how travel intermediaries can use web analytics to analyse the data they are already processing on a daily basis and combine with hotel codes and descriptions from providers such as TTI and GIATA to get the insight that helps them to differentiate their offerings from their competitors and deliver more ‘relevant’ responses to the searches they process.
We discuss how using an analytics platform such as Triometric’s analytics platform combined with hotel attributes from an industry leading data provider, such as GIATA can bridge the relevance gap between travel search requests and their responses. The intelligent use of readily available differentiation factors can be used to deliver more filtered and relevant product offerings.
Making product offers more relevant to the searcher helps travel companies to reverse high Look to Book trends.