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Using Search Intelligence and Hotel Data to Improve Booking Behaviour

Giata hotel codes TriometricThis white paper focuses on how travel intermediaries can analyse their API data in conjunction with hotel codes such as TTI and GIATA to get deep search insights. This helps hotel and travel distributors differentiate their offers from their competitors and deliver more ‘relevant’ responses to the searches they process.

 

We discuss how using an analytics platform such as Trio combined with hotel attributes from an industry leading data provider, such as GIATA can bridge the relevance gap between travel search requests and their responses. The intelligent use of readily available differentiation factors can be used to deliver more filtered and relevant product offerings.

 

Making product offers more relevant to searches helps travel companies to convert more offers and reverse high Look to Book trends.

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