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Triometric Analytics Platform Exceeds 3 Billion Search and Booking Requests Per Day Milestone

Egham, UK, 5th January – Triometric, the leading provider of API monitoring and business intelligence for the online travel industry for intermediaries and suppliers is delighted to announce today that the company has passed a significant technical and business milestone, with the number of web services hits processed by its client systems exceeding 3 billion hits every day, equivalent to 90 billion hits every month.

“This is a very exciting achievement for us as an analytics solution provider for the travel industry,” explained Matthew Goulden, CEO of Triometric. “In addition to marking our success in growing our customer base and extending our platform capabilities, this validates our platform philosophy that guides our development. Our customers large and small benefit from the flexibility and extensibility that Triometric offers through robust and scalable on-premise, cloud-based and hybrid offerings that meet their technical preferences”.

Triometric is a leader in API analytics that helps its customers manage complex B2B API environments and distribution channels. With its technology it helps clients increase efficiencies and revenues by enabling them to make decisions based on real numbers for real growth opportunities. The software is engineered to aggregate and process large volumes of travel search and booking data, and provide unique visibility into the real-time travel search landscape – allowing the client organisation to more effectively manage its inventory in a competitive environment.

The Triometric platform delivers real-time operational performance and XML/JSON message intelligence to a variety of companies in the supply chain of selling travel products online. This includes intermediaries such as bedbanks as well as suppliers such as hotels and airlines and their distribution technology partners. While the platform is used by some of the biggest global hotel distributors and online travel companies, it is now available via a cloud-based solution to some of the smaller distributors whose data volumes limit their in-house resources for competitive intelligence.

Triometric’s customers include global wholesalers such as Hotelbeds and GTA, who work in a high volume, margin sensitive B2B business model where speed of response and accuracy in inventory availability and pricing presentation are key competitive differentiators. The scale of operations can be exemplified by Hotelbeds who distribute 25 million room nights annually (or 64,000 per day) across 100,000 properties, while GTA (in the process of being acquired by Hotelbeds) distributes 40,000 room nights per day across 50,000 properties.

At the same time industry look-to-book ratios continue to climb as consumers search extensively before making a booking. With the proliferation of online platforms including metasearch engines, look-to-book ratios in hotel distribution have risen from 1,000:1 four years ago to more than 50,000:1 on average today. While airline distribution look-to-book has risen from 10:1 ten years ago to 1000:1 in 2015. As more travel buying moves online this upward trend is set to continue underscoring the increased need for real-time analytics in the battle for conversions.  Triometric is poised to continue to help the travel industry meet these challenges with real-time traffic visibility.

Alongside development of its core platform offering with another major release scheduled for early next year, Triometric continues to refine its analytic functionality and data visualisation for the specific needs of online travel market segments that use API connections based on XML standards, including hotels and airlines implementing IATA’s New Distribution Capability.

About Triometric

Triometric is a specialist provider of XML-based business intelligence and operational analytics to the online travel industry, including hotels and airlines. Triometric technology helps customers manage complex distribution dynamics by giving them deep insight into their search and booking traffic. This actionable intelligence enables them to improve their business performance by reducing costs and increasing revenue. Our technology is used by some of the largest and most innovative companies engaged in online travel including Hotelbeds, GTA, Bonotel and Farelogix. For more information see

Sonja Woodman
Marketing Manager, Triometric
email or call
Tel: +44(0)1784 270400 / +44 (0) 7802 667865

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