Closing the Multi Million £ Inventory Gap with XML Search Intelligence
By aggregating hotel data such as availability and rates from a spectrum of suppliers, intermediaries seek to fulfil their customer requests with the right hotels, for the right price at the right time.
Intermediaries want to deliver the most relevant accommodation options as quickly as possible to secure the transaction.
Hotel distribution managers need to actively monitor their distribution channels to make sure their availability responses to enquiries are as accurate as possible.
This paper highlights an example £7m revenue opportunity associated with resolving areas of poor inventory and discusses how search data can be used to generate the necessary intelligence to optimise the inventory.